The best watches spotted at the 2026 Oscars

The increasingly popular pastime of “watch spotting” has firmly established itself on the red carpet at major global events, including the Oscars. Each year, competition among luxury brands to place their timepieces on top talent—and ideally, Oscar winners—continues to intensify. At the 98th Academy Awards in Los Angeles on Sunday, stars arrived wearing timepieces from […]

TAG Heuer appoints insider Béatrice Goasglas as CEO

Goasglas steps up eight weeks after the sudden departure of her predecessor, as TAG Heuer navigates a turbulent stretch at the top and a broader slowdown across the Swiss watch industry. Key Takeaways Key Background Before joining TAG Heuer, Goasglas built a career across digital marketing and luxury retail. She began at Sephora as a […]

Piaget unveils reimagined flagship at Place Vendôme

Piaget’s boutique at 16 Place Vendôme in Paris has taken on a new look, doubling its original footprint with a design by New York–based architect Rafael de Cárdenas that emphasizes the luxury brand’s heritage through a rich interplay of colors and shapes. While the color palette varies throughout the newly renovated boutique, Benjamin Comar, CEO […]

Bold gold and black ceramic in Zenith’s new watch launches

Despite the skyrocketing price of gold, watch brands are not shying away from introducing all gold “look-at-me” watches to kick off the new year. The latest is Zenith, with the rose gold Defy Skyline Tourbillon Skeleton, a 50-piece limited edition priced at $103,700. Adding to the glow of gold is a bright blue PVD treatment […]