Piaget unveils stunning yellow gold Polo 79 for 150th anniversary

Watches

It was back in 1979 that Piaget released the first Polo watch – a timepiece that would become an icon not just for the brand, but for the watch-collecting world, as well. Now, to mark the 150th anniversary of Piaget, and the 45th anniversary of the Piaget Polo, the brand releases the all-new Piaget Polo 79 watch – inspired by the original.
Piaget Polo 79

Piaget Polo 79 in 18-karat yellow gold.

Piaget

The new Piaget Polo 79 watch retails for $73,000.

The new Piaget Polo 79 watch retails for $73,000.

Piaget

Before we delve into the watch, a little background is key. Exactly 45 years ago, in 1979, Yves Piaget wanted to create something totally different that could cater to the needs of the brand’s sophisticated clientele but would offer a sporty chic appeal.

Many of Piaget’s customers were taking an interest around the world in the sport of polo, among other sports. Yves Piaget had a love of all things equestrian.

He got highly involved in polo matches – even creating several Piaget Celebrity polo events in the 1980s.

1983 - interview YGP magazine Interview Warhol

Yves Piaget designed the Piaget Polo watch that made its debut in 1979 and became an icon in time. This picture is from an interview in YGP Magazine in 1983.

Piaget

Yves Piaget’s concept was to create a sporty watch that was shock resistant and water resistant but still attractive. He set to work designing the perfect watch.

The result was a round yellow gold watch with an incredibly distinctive horizontal pattern formed by alternating polished and brushed links and carrying the motif from bracelet to case and even the dial.

The Piaget Polo watch became a legend among the Piaget Society that were great supporters of the brand.

1981

An ad for the square Piaget Polo from 1981.

Piaget

The original watches were advertised in the 1980’s as “the world’s ultimate sports watch” – predominantly because they were performance oriented (water- and shock-resistant) yet still luxurious in design.

For these watches, the brand turned to ultra-thin mechanical and quartz movements. Square versions of the famed Piaget Polo emerged, as did gem-set versions and white gold and two-tone variations.

Polo_ronde

A catalog page from 1982

Piaget

Each version reflected the glamour of the era and the Piaget Polo watch – immediately identifiable from across a crowded room – was a signature for celebrities and stars such as Andy Warhol and Elizabeth Taylor, among others. It could be seen on wrists in night clubs, at polo matches, on yachts and more.

1982 Catalogue Piaget n26 Polo (7)

Variation of the Piaget Polo from a 1982 catalog.

Piaget

Now, to celebrate this iconic watch, the 150th anniversary of the brand and the return to vintage legends, Piaget releases the new Piaget Polo 79 – with modern tweaks.

The 38mm 18-karat yellow gold round watch is powered by the brand’s in-house-made ultra-thin mechanical 1200P1 self-winding caliber, whose movement is visible via a transparent sapphire case back. The watch retails for $73,000.

G0A49150_BACK_RVB_LD

The movement of the new Piaget Polo 79 watch, with its fine finishings, is visible via a transparent sapphire case back.

Piaget

This article was first published on forbes.com and all prices are in USD.

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