BOSS courts Australian Open as its new lifestyle outfitter from 2027
The Australian Open is about to look very different. From 2027, BOSS will take over as Official Lifestyle Outfitter of the tournament, dressing up to 4,000 staff, officials, umpires and ball kids across Melbourne Park. The German label will replace Ralph Lauren as the Official Lifestyle Outfitter of the AO from next year. “We are […]