Elon Musk’s new “X” sign abruptly removed from Twitter HQ three days after it went up


The giant “X” sign atop Twitter headquarters was removed Monday—just three days after it was constructed and received criticism from San Franciscans for its bright, flashing lights that illuminated nearby buildings.
An aerial view shows a newly constructed X sign on the roof of the headquarters of the social media platform previously known as Twitter, in San Francisco. Elon Musk killed off the Twitter logo on July 24, 2023 | Source: JOSH EDELSON/Getty Images
Key Facts

As of Monday morning, the sign was no longer on the roof of Twitter’s Market Square headquarters, according to ABC.

Building inspectors watched the sign get dismantled Monday morning, according to San Francisco Department of Building Inspection spokesman Patrick Hannan, who said a permit was required to take down the sign but that “due to safety concerns, the permit can be secured after the structure is taken down.”

The department filed a notice of violation against the Elon Musk-owned company Friday, claiming a permit was not acquired for erecting the sign in the first place and that it presented safety issues.

Hannan added in an email to Forbes that fees will be assessed for the unpermitted installation and removal of the illuminated sign, noting fees would also cover the cost of the Department of Building Inspection and the Planning Department’s investigation.

The investigation into the sign was initiated last Friday, with the department saying in a statement to the Associated Press that new signs on buildings require permits for safety and design reasons.

A building inspector visited Twitter headquarters Friday and Saturday but was not given permission to access the roof and told the X logo was “a temporary lighted sign for an event.”

Big number

24. That is the number of complaints about the building that were filed to the San Francisco Department of Building Inspection over the weekend, according to Hannan.

What we don’t know…

Hannan did not disclose how much money in fees the property owner will need to pay for the sign’s installation and removal, nor when the fees would be assessed.

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