Apple reportedly launching new products next week


Apple sent out invites Tuesday to a product launch called “Scary Fast” on October 30, where it will reportedly announce new Mac computers or a M3 Mac chip for improved computer performance, according to Bloomberg.
SAN JOSE, CALIFORNIA – JUNE 03: Apple CEO Tim Cook delivers the keynote address during the 2019 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 03, 2019 in San Jose, California. The WWDC runs through June 7. (Photo by Justin Sullivan/Getty Images)
Key Takeaways
  • The product event is at 8 p.m. EDT, and can be viewed on Apple’s website and on YouTube.
  • The animated invitation shows the Apple logo changing into the Mac Finder icon, which is another hint the event is centered on new Macs.
  • Apple’s inventory of MacBook Pros and the iMac desktop computer is reportedly low, prompting rumors of new Macs.
  • Bloomberg reported buyers trying to order these models are being told deliveries won’t happen until mid-November.
  • The event’s “Scary Fast” title could also be a nod to the M3 chip, which will provide faster performance for new computers, multiple outlets said.
  • MacBook Air computers with the M3 chip aren’t expected to launch until next year.
Key Background

Last week, Apple revealed a new, cheaper Apple Pencil will be available in early November. Before the Pencil reveal, Apple was rumored to be releasing a new iPad Air, iPad mini, and a regular iPad. Notable Apple analyst Ming-Chi Kuo previously predicted Apple wouldn’t release any new iPads before the end of the year. Bloomberg has reported Apple is preparing a new iMac with the faster M3 chip, and M3 Pro and M3 Max chips for its MacBook Pro computers.

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