These major companies are all using ChatGPT – here’s why


On Wednesday, ChatGPT creator OpenAI launched an application programming interface (API) for ChatGPT and its speech-to-text app Whisper, and several major companies announced they were using the service.
Snapchat rolled out a new AI feature called My AI on Snapchat. Image: Getty
ChatGPT use

Bain & Company: The management consulting giant partnered with OpenAI to integrate its technologies, including ChatGPT, into its management systems, research and process over the past year, and announced Coca-Cola will be the first major consumer product company to use the system.

Snap: Snapchat rolled out a new AI feature called My AI on Snapchat+, allowing its 2.5 million subscribed users to ask the AI chatbot prompts ranging from dinner recipes to plans for a weekend trip, though it acknowledges the AI tool can be tricked into saying anything, including biased, incorrect and misleading information

Quizlet: A free website providing studying tools, rolled out a new feature called Q-Chat which functions as a one-on-one tutor built on OpenAI’s ChatGPT technology.

Instacart: A grocery delivery and pick-up service, will incorporate ChatGPT into its app for a new search engine feature called “Ask Instacart”– rolling out later this year–providing users answers to open-ended food questions from recipe tips to ingredient alternatives, pulling data from Instacart’s 1.5 million products sold through 75,000 grocery stores.

Shopify: Consumer-faced app, Shop, will use ChatGPT AI to power its new shopping assistant to help customers with search inquiries and make personal recommendations based on the user’s requests.

Speak: a language learning app, has already partnered with OpenAI, using its speech-to-text API Whisper for its new AI speaking companion product to provide users with real-time feedback when learning a new language.


Not all companies are jumping to embrace ChatGPT. Major banks like JPMorgan Chase, Bank of America, Goldman Sachs and Deutsche Bank have restricted employees’ use of ChatGPT.

Tech giant Amazon also limited its employees from using the AI powered chatbot. Companies are not alone in being wary of ChatGPT as school districts have also banned AI chatbot due to cheating concerns.

Big Number

In January, Microsoft announced it would extend its partnership with OpenAI and would invest US$10 billion dollars in the company, a source told Bloomberg.

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