Why none of 2026’s 50 highest-paid athletes are women
The business of women’s sports is growing fast, but media rights revenues still pale in comparison with major men’s leagues, holding back salaries.
The business of women’s sports is growing fast, but media rights revenues still pale in comparison with major men’s leagues, holding back salaries.
With women’s sports on a financial fast break, the top 20 earners hauled in a combined $293 million this year, up 13% from 2024—and further gains look like a slam dunk.
Research reveals that 69% of Australians and New Zealanders believe that athletes with disabilities deserve the same media coverage as non-disabled athletes. 61% of ANZ consumers are aware of the Paralympics, compared to 47% globally.