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Creators

Meet the world’s Top 50 creators for 2024

The Forbes Top Creators list features popular Instagrammers, YouTubers, TikToks, and other digital creators who are shaping content, influence, and social media trends.

  • By Steven Bertoni

Content creators aren’t making as much as you think – here’s why

About 72% of creators made less than $500 in the last 12 months, Linktree’s annual Creator Report has revealed.

  • By Anastasia Santoreneos
  • Forbes Staff
Jules Robinson is wearing a long, red dress. She is dancing, and has her arms out to the side.

Jules Robinson’s mission to be a purposeful entrepreneur

You may recognise her from the 2019 season of Australian reality TV show, Married At First Sight, but Robinson wants to be known for something else entirely.

  • By Anastasia Santoreneos
  • Forbes Staff
Marion Grasby is wearing a white blazer. She is sitting on a pink stool, in front of a pink background.

Come for the recipes, stay for Marion

Marion Grasby toyed with content creating to promote her business. Now, it’s a key ingredient.

  • By Anastasia Santoreneos
  • Forbes Staff

Asides

Christian Hull

Christian Hull on how TikTok re-invented the radio star

Comedian Christian Hull is now a household name in his own right.

  • By Anastasia Santoreneos
  • Forbes Staff
Elliott Watkins is sitting down on a white boucle chair.

From law school drop-out to gaming tycoon

Elliott Watkins’ dad used to threaten to throw his Xbox into the pool. Little did he know his son would make a lucrative career from it.

  • By Anastasia Santoreneos
  • Forbes Staff
Samantha Harris wears a black suit. She is posing in front of a pink background and her hair is down.

Samantha Harris on using her platform for change: ‘People listen when I speak’

Samantha Harris shares why being conscious of the kinds of companies she aligns with is important to her and to her 70,000 followers

  • By Anastasia Santoreneos
  • Forbes Staff
Lillian Ahenkan is pictured wearing a light green plisse top. Her hair is in a ponytail and she is wear gold earrings. She is pictured on her side, and she is smiling up at the sky.

‘My skills aren’t replicable’: Flex Mami shows up, stands out

Lillian Ahenkan’s done everything from DJ-ing to book-writing, but making conversation is where she shines.

  • By Anastasia Santoreneos
  • Forbes Staff
Jimmy Rees is posing on a blue velvet chair. He is wearing a navy suit with a white t-shirt underneath. His hands are making a finger-gun gesture and he is pulling a funny face.

Meet Jimmy Rees: An intergenerational content creation sensation

Jimmy Rees realised that he didn’t need to wait for a big break – he could make his own way with the platforms at his disposal.

  • By Anastasia Santoreneos
  • Forbes Staff
Tammy Hembrow is wearing a white dress. She is holder her daughter, Posie.

‘Just watch me’: Tammy Hembrow can – and will – do it all

Tammy Hembrow started posting content in 2014, and immediately realised the power of Instagram. Now she owns two successful businesses.

  • By Anastasia Santoreneos
  • Forbes Staff
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