Web version of Threads launching this week as Meta takes on X, report says

Meta is preparing to launch a web version of it text-based social media app Threads sometime this week, the Wall Street Journal reported, the latest in a series of features added to the platform as it attempts to gain parity with X, formerly known as Twitter, and reverse a steep slump in engagement after a record-breaking launch last month.

Musk says Twitter ads plummet as battle with Threads heats up

Elon Musk said early Saturday that advertising revenue for Twitter has dropped 50% amid a “heavy debt load,” just as competition between the platform—which recently started to pay creators for advertisements—and Mark Zuckerberg’s rival Threads continues to intensify.