The buy-now-pay-later giant will rebrand Sydney’s iconic entertainment venue as Afterpay Arena, marking the venue’s first major rebrand since adopting the Qudos Bank Arena name in 2016.
Key Takeaways
- Sydney Olympic Park’s Qudos Bank Arena will be rebranded as Afterpay Arena under a landmark five-year naming rights deal.
- The venue will receive updated signage, refreshed interiors and integrated payment technology as part of the refurbishment.
- Afterpay’s parent company Block will integrate its payments ecosystem across the venue, introducing flexible payments across the fan experience with Afterpay and in-venue transactions handled by business payments platform Square.
- The partnership will see the Sydney Olympic Park venue become the first major entertainment destination in Australia to offer flexible payments across the entire customer experience.
Crucial Quote
“More than 1.1 million people walk through this Arena’s doors every year, and this partnership represents a significant evolution in how Australians access live entertainment. Afterpay’s five-year commitment is a genuine investment in Australian culture and in every single one of those fans,” said Harvey Lister AM, President and Chief Executive of Legends Global (Asia Pacific & Middle East).
Key Background
Completed in 1999 as part of the facilities for the 2000 Summer Olympics, the venue originally opened as the Sydney SuperDome before being renamed Qudos Bank Arena in 2016. Located in Sydney Olympic Park, the arena has a capacity of more than 21,000 and was ranked among Billboard’s Top 5 live music venues globally in 2025.
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