Paige Lorenze, Morgan Riddle, Ayan Broomfield and others dating tennis pros are signing up as many sponsorship deals as their romantic doubles partners. Inside the lucrative racket that advertisers can’t resist.
LeBron James will be the first self-made billionaire to compete in the Summer Games, but who else stands on the earnings podium in basketball, tennis, golf and other sports?
Ed Craven and Bijan Tehrani parlayed Stake’s success into launching a streaming platform, sponsoring an F1 team—and billion-dollar fortunes.
The media giant’s hot drop into the realm of Fortnite could be a game-changer for the metaverse, movies and theme parks. It’s an IP world, after all.
In the battle royale of video game development, the gaming giant behind Fortnite is betting that crowdsourcing will lead to its next blockbuster title. And in just six months, the new program has turned a handful of amateur developers into millionaires.
With $1 billion in sales and a stable of players that includes No. 1-ranked Iga Swiatek and young American star Ben Shelton, the surging Swiss running shoe company wants to become a tennis powerhouse. But first, they need a sneaker.