‘Pivotal moment’: Immutable joins forces with AWS to drive blockchain gaming


Aussie gaming web3 startup Immutable, last valued at $2.5 billion, has joined Amazon Web Services to accelerate the onboarding of game studios to web3, it says.

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Robbie Ferguson and James Ferguson Immutable cofounders
Robbie Ferguson (left) and James Ferguson (right) Immutable cofounders | Image source: Damian Bennett

The new partnership will see the two tech juggernauts work together to develop infrastructure solutions for the web3 and blockchain gaming industry. The hope is that it becomes easier for developers to launch and scale their blockchain games.

“Immutable’s core mission is to accelerate and expand web3 game development by offering studios the most comprehensive, powerful, efficient, and user-friendly blockchain platform available,” Jason Suen, chief commercial officer at Immutable, says.

Immutable, which launched in 2018, has joined AWS’ ISV Accelerate Program, which is a co-sell program for organisations that provide software solutions that run on or integrate with AWS. This allows Immutable to gain access to AWS resources to secure prospective customers and – hopefully – close deals with major game studios around the world.

“By joining AWS ISV Accelerate and AWS Activate programs, we’re able to provide our vast network of game developers with a turnkey solution for quickly building and scaling web3 games. Combined with AWS’s world-leading and secure infrastructure, culture of innovation, and expert resources, we are able to scale globally in the most efficient way possible. This is a pivotal moment that will shape the future of game development.”

The partnership means web3 gaming projects building on Immutable can also enrol in AWS Activate, which is a program that provides startups with up to US$100,000 in AWS credits, technical support, training and resources. They’ll also be able to leverage Immutable’s expertise in integrating, building, launching and growing web3 games (Immutable has previously developed and published NFT-based games Gods Unchained and Guild of Guardians).

“A few years ago, Immutable also went through the AWS Activate startup program and received resources and expert support from AWS infrastructure and blockchain experts to accelerate their growth,” AWS head of startups, John Kearney, told Forbes Australia.


“We’re so proud of the journey Immutable has gone through. They’re a great example of a local Aussie startup that has gone global and we’ll continue to help them accelerate and expand web3 game development on AWS’s global infrastructure.”

According to Future Market Insights, the web3 gaming market is worth about US$23 billion in 2023, and is projected to reach US$133.2 billion by 2033 at a CAGR of 18.7%. Much of the growth is being driven by decentralisation and ownership, the play-to-earn economy and enhanced security and transparency.

“Today, web3 gaming is one of the fastest growing subsectors of the blockchain industry and is already enjoyed by millions of gamers worldwide,” Kearney says. According to Immutable research, about 40% of web3 games that were being built in early 2023 will go live in the next 12 to 18 months, bringing about 100 million more players with them.

To date, Immutable has more than 150 web3 gaming partners in its ecosystem and plans to continue to invest in its infrastructure built on AWS to support its upcoming offerings, like Immutable zkEVM – a blockchain for games that they claim is low-cost, scalable and secure.

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