Trump’s ‘super limited’ $600 gold sneakers sell out in ‘under 2 hours’

World News

One-thousand pairs of former President Donald Trump’s limited edition high-top gold-coloured sneakers have sold out in presale, according to the brand’s website, hours after the former president launched the latest round of merchandise.
PHILADELPHIA, PENNSYLVANIA – FEBRUARY 17: Republican presidential candidate and former President Donald Trump delivers remarks while introducing a new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. (Photo by Chip Somodevilla/Getty Images)
Key Takeaways
  • The “never surrender” high-top gold-colored sneakers were limited to 1,000 pairs and listed for $399 (AU$611) —with a “strict limit” of three pairs per customer—on the website entitled
  • Kevin Mercuri, CEO at Propheta Communications, told Forbes the 1,000 high-tops were “sold in under 2 hours.”
  • Each pair of the limited edition high-tops, which were supposed to go on sale Wednesday, are numbered and “at least 10” will be autographed by Trump at random.
  • The website also features two low-top sneakers, a white shoe called “POTUS 45” and a red “T-Red Wave” sneaker, each listed for $199, and “Victory47” cologne and perfume for $99.
  • According to the website, the sneaker line is “not political and has nothing to do with any political campaign” nor are the sneakers “owned, managed or controlled” by Trump or any affiliates, including The Trump Organization—instead using Trump’s “likeness and image under paid license” from CIC Ventures LLC.
Forbes Valuation

We estimate Trump’s net worth is approximately $2.6 billion as of October, with an estimated $640 million in cash and personal assets. That was before recent court judgments against Trump that have levied heavy fines.


On Saturday, Trump also lashed out against Judge Arthur Engoron, Fani Willis and others while discussing his recent legal issues in a speech in Michigan.

Key Background

Trump announced the sneaker line just one day after Engoron ordered him to pay more than $350 million in his civil fraud case. The former president also owes E. Jean Carroll more than $80 million in a defamation suit—bringing his total legal fees to more than $440 million. While announcing the merchandise, however, he said the sneakers are “something [he’s] been talking about for 12 years.” The sneakers are the latest merchandise sold by the former president, who has previously launched digital trading cards and Trump Steaks, among other endeavours.

This article was first published on and all figures are in USD.

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