Want to become a content creator in 2026? Here’s what really matters

The creator economy is bigger, more competitive and more professional than it was a decade ago. Day Management founder Genevieve Day shares what aspiring creators need to know about building a career in 2026 I’ve been working in the creator economy, well, since before it was called the creator economy. When I founded Day Management […]

Why social media follower counts are no longer worth chasing

Opinion: After more than a decade working with creators, Day Management founder Genevieve Day explains why follower counts matter less than many marketers think—and what businesses should be measuring instead In 2015, I founded one of the country’s first digital-talent agencies, Day Management.  I have been working in the creator economy since… well, before it was […]