These World Cup stars didn’t get the trophy—but won big on social media
Little-known soccer players from Cabo Verde, New Zealand and elsewhere took in huge new social media followings.
Social media
Why social media follower counts are no longer worth chasing
Opinion: After more than a decade working with creators, Day Management founder Genevieve Day explains why follower counts matter less than many marketers think—and what businesses should be measuring instead In 2015, I founded one of the country’s first digital-talent agencies, Day Management. I have been working in the creator economy since… well, before it was […]
‘Time to log off’: The social media giant urging users to stop scrolling
Opinion: Consumers are exhausted by the endless social media scroll. Pinterest’s Xanthe Wells says the best brands are helping people close the app and get back to real life. Two powerful societal shifts are colliding, and instead of cancelling each other out, they’re rewriting the rules of the social media attention economy. On one side: […]
TikTok star Khaby Lame sells his core company in $975 million deal
Khaby Lame, the 25-year-old Italian content creator known for his tight-lipped comedy skits, has sold his company Step Distinctive Limited
What to know about Bluesky—The buzzy social media app siphoning users from Elon Musk’s X
Bluesky has added 1.5 million users over the past week as former President Donald Trump’s election victory prompted users to flee X, the platform owned by Trump ally Elon Musk.
Trump and TikTok: How his win could impact a potential ban
Trump joined TikTok earlier this year and vowed he would never ban the app, which is challenging a ban implemented by the Biden administration.
ByteDance doubles down on TikTok Shop, despite threat of a US ban
TikTok Shop has gained even more traction since the president signed a law that may ban the app. If it goes away, Chinese e-commerce giants Temu and Shein could win big.
Musk’s X faces disinformation probe in EU—first under new regulations
The European Commission opened a formal investigation into X on Monday, alleging the company has failed to combat the spread of disinformation and illegal content on its platform, the first probe of its kind by the bloc under new regulations targeting social media companies.
Forbes Top Creators 2023
The Social media stars who are making millions in the Creator across Instagram, TikTok, YouTube, Spotify and Twitch turning followers into fortunes.
TikTok hit with US$370M fine over children’s privacy missteps
European regulators dealt a blow to TikTok over its handling of children’s data, the largest fine the company has faced to date.