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UFC

How Dana White turned the UFC into a multibillion-dollar business

UFC’s ultimate broligarch sounds off on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he’s already building America’s next great combat sport.

  • By Lauren Rivera

Zuckerberg taps UFC President Dana White to join Meta’s board of directors

White has grown closer with Zuckerberg in recent years as the tech billionaire has attended several UFC fights and provided advice on the use of artificial intelligence on UFC fighter rankings.

  • By Antonio Pequeño IV

Inside Dana White’s $20 million plan to bring UFC 306 to the Sphere

With billions at stake for its upcoming media rights deal, the Las Vegas-based fight promotion is creating its biggest spectacle yet. An exclusive look at the knockout production.

  • By Matt Craig
TKO

The $2.7 billion time bomb inside the newly merged fight franchises

The new home of the mixed martial arts UFC and wrestling’s WWE – inside a company known as TKO Group Holdings – went public this week to great fanfare, but there is massive debt that needs to be refinanced by 2026. TKO Group Holdings, the newly merged business operations of UFC and WWE that began […]

  • By Mike Ozanian
  • Forbes Staff
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