Apple has taken the wraps off its 2025 devices, led by the launch of the iPhone Air – the thinnest iPhone the company has ever made. At just 5.6mm thick, the titanium-framed model was the standout reveal at the tech giant’s ‘awe-dropping’ event in Cupertino – that also included the iPhone 17, new Pro models, AirPods Pro 3 and updates to the Apple Watch.
Key Announcements
- iPhone Air – New 5.6mm-thin design, titanium build, 6.5-inch display and a stronger camera system. Battery promises up to 27 hours of video playback.
- iPhone 17 – Brighter screen, faster processor, upgraded cameras and quicker charging.
- iPhone 17 Pro & Pro Max – Faster chip, improved cooling for gaming and a triple-lens camera with up to 8x zoom.
- AirPods Pro 3 – Stronger noise cancellation, redesigned fit, heart-rate tracking during workouts and real-time translation.
- Apple Watch Series 11 – Adds sleep scoring, better battery life and tougher glass.
- Apple Watch SE 3 – Budget model with an Always-On display, faster chip and extra health features.
- Apple Watch Ultra 3 – Satellite connectivity for SOS, the largest Apple Watch display yet and up to 42 hours of battery.
Key Background
The iPhone Air is the main announcement. At 5.6mm thick and framed in titanium, it is the thinnest iPhone Apple has produced. The device arrives as rivals such as Samsung continue to push thin and foldable designs.
Analysts at JP Morgan expect shipments of the Air to reach between 10 and 15 million units in the second half of 2025, a smaller slice of overall iPhone volumes but enough to test demand.
Apple shares fell 1.4% after the event, with investors reacting to the focus on hardware and the absence of updates to Siri or broader AI products.
The rest of the line-up – the iPhone 17, new Pro models, Apple Watch updates and AirPods Pro 3 0 are incremental upgrades. Apple said the new AirPods offer stronger noise cancellation.
Crucial Quote
“The all-new iPhone Air is so powerful, yet impossibly thin and light, that you really have to hold it to believe it’s real. This huge leap in design and engineering is only made possible through Apple innovation, especially Apple silicon,” said John Ternus, Apple’s senior vice president of Hardware Engineering.
Everything announced at Cupertino
iPhone 17
What’s new?
A brighter 6.3-inch screen, faster A19 chip and improved dual cameras. Charging promises 50% in 20 minutes.
Comes in aluminium with colours Lavender, Sage, Mist Blue, White and Black.
How much will it cost in Australia?
Starts at A$1,399.
iPhone 17 Air
What’s new?
5.6mm thin, titanium frame, 6.5-inch OLED display, upgraded cameras and a new Camera Control button. Battery life up to 27 hours of video playback.
Built from titanium and available in Sky Blue, Light Gold, Cloud White, and Space Black.
How much will it cost in Australia?
Starts at A$1,799.
iPhone 17 Pro
What’s new?
A19 Pro chip with improved cooling, triple 48MP rear cameras with up to 8x zoom, and a more durable Ceramic Shield 2.
Available in Silver, Cosmic Orange, and Deep Blue.
How much will it cost in Australia?
Starts at A$1,999.
iPhone 17 Pro Max
What’s new?
Same upgrades as the Pro with a larger 6.9-inch display and a new 2TB storage option. Battery life up to 39 hours of video playback.
Available in Silver, Cosmic Orange, and Deep Blue.
How much will it cost in Australia?
Starts at A$2,199.
AirPods Pro 3
What’s new?
Twice the noise cancellation of the previous model, redesigned fit with five ear tip sizes, heart-rate tracking and real-time translation. Battery life up to 8 hours with ANC.
How much will it cost in Australia?
A$429.
Apple Watch Series 11
What’s new?
Sleep score tracking, new hypertension alerts, tougher scratch-resistant glass, 5G connectivity and up to 24 hours of battery.
How much will it cost in Australia?
From A$679.
Apple Watch SE 3
What’s new?
Always-On display, faster S10 chip, wrist temperature sensor and sleep apnoea alerts.
How much will it cost in Australia?
From A$399.
Apple Watch Ultra 3
What’s new?
Satellite SOS, the largest Apple Watch display yet, tougher glass and up to 42 hours of battery (72 in low power mode).
Built with 100% recycled titanium, in Black Titanium and Natural Titanium.
How much will it cost in Australia?
A$1,399.
When is the iPhone 17 available in Australia?
All devices are available to pre-order this week, with shipping and in-store availability in Australia from Friday, 19 September 2025.
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