Since you’re looking at the cars and bikes section of Forbes, I will go out on a limb and say the new Ferrari Luce probably isn’t for you. Ideally, this article should be in a fashion or industrial design section. Perhaps one of those surprisingly heavy quarterly magazines where the correspondent has had time to […]
The unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning as traditionalists described the design as “an Apple product on wheels” and supporters praised the luxury brand’s bold attempt at a reinvention. Key Facts Crucial Quote “The Luce does not look like a Ferrari. It looks like the concept for […]
An exclusive group of Ferrari race car collectors and Riva yacht owners had gathered at the Monaco Yacht Club recently when Ferretti Group CEO Alberto Galassi said, “Love is more powerful than reason.” Now, that’s not what most CEOs would say in private, let alone in public. But, Alberto Galassi is simply not like most […]
Car auctions are undeniably electric. Gorgeous machines roll across the stage in front of eager potential buyers, a momentary hush settles in, and the auctioneer takes a breath before starting the cadence of fast-paced. bidding language. Several auction houses are known for high-end car buying, including Wisconsin-based Mecum Auctions. Just a few weeks ago, Mecum hosted […]
A rare, factory-white 1962 Ferrari 250 GTO, the “Bianco Speciale,” is set to be auctioned at Mecum Kissimmee 2026. This unique supercar boasts a rich racing history and original components. Speculation is high that it could become the most expensive Ferrari ever sold, potentially surpassing previous records due to its distinct color and heritage. It […]
Shares of Ferrari plummeted in European and U.S. trading on Thursday, marking the luxury automaker’s worst day yet in both markets after unveiling updated guidance for earnings that fell well below analyst expectations. Key Takeaways Crucial Quote Ferrari CEO Benedetto Vigna, while discussing the automaker’s long-term guidance, said, “I think people were expecting a higher […]
The Prancing Horse has shuffled its top ranks locally, installing veteran exec Michele Comelli as Australasia’s new president, while Jan Hendrik Voss ships out to take on Ferrari’s crucial China market. Comelli – a Ferrari lifer since 2004 – has held senior roles in Europe, the US and at Maranello, including in marketing and product […]
It’s not every day that a Ferrari F50 comes up for auction. Those days are even scarcer when it’s a yellow F50 we’re talking about – and when the car previously belonged to Ralph Lauren? It’s a truly unique moment. Lauren’s classic car collection is world-famous, but opportunities to buy one of his cars come […]
Ever wondered how the ultra-wealthy do the Australian Grand Prix? Well, if you’re part of Ferrari’s inner-circle, it starts with a ticket to a private three-storey popup mixed with trackside views, free-flowing spritzes, and a menu curated by top Italian chefs. At Albert Park, there are plenty of ways to watch Formula 1. General admission […]
Half a decade after it was first revealed as the AM-RB 003 concept—and three years after it underwent a major redesign—Aston Martin has finally revealed the Valhalla. A mid-engined supercar slotting into the Aston range below the flagship Valkyrie, but well above the rest of the British sports car maker’s lineup, the Valhalla is also […]