BOSS courts Australian Open as its new lifestyle outfitter from 2027

The Australian Open is about to look very different. From 2027, BOSS will take over as Official Lifestyle Outfitter of the tournament, dressing up to 4,000 staff, officials, umpires and ball kids across Melbourne Park. The German label will replace Ralph Lauren as the Official Lifestyle Outfitter of the AO from next year. “We are […]

From F1 Academy to Ferrari: Alba Larsen’s data-driven ambitions

From a late start in Denmark to the legendary red of Maranello, the 17-year-old Ferrari recruit and her Whoop wearable are out to prove that in the modern paddock, biological data is the ultimate competitive advantage. The face on my screen is framed by the headrest of a moving vehicle, as the bustle of a […]