Formula 1 doesn’t wait. The cars, the competition, the technology – everything shifts. And after two decades leading one of the most dominant teams in the sport, no one knows this better than Christian Horner, who now faces arguably his biggest challenge in F1 yet. Horner has barely had time to catch his breath. When […]
The Australian Grand Prix is known as the Formula 1 ‘festival in the park,’ Auld says. Here’s how he is growing further attendance and engagement at Melbourne’s blockbuster motorsport festival. The countdown is on until Sunday’s 2025 Formula 1 season kick-off in Melbourne. It will be Lewis Hamilton’s first race with new team Ferrari, Australian […]
Ever wondered how the ultra-wealthy do the Australian Grand Prix? Well, if you’re part of Ferrari’s inner-circle, it starts with a ticket to a private three-storey popup mixed with trackside views, free-flowing spritzes, and a menu curated by top Italian chefs. At Albert Park, there are plenty of ways to watch Formula 1. General admission […]
Melbourne-born baker Kate Reid shifted gears from engineering at a British Formula 1 team to formulating some of the best pastries in the world. Before founding Lune – and creating a croissant the New York Times posits might be the best in the world – Kate Reid worked 16-hour days as a Formula 1 aerodynamicist. […]
A 1954 Mercedes-Benz W196 R Stromlinienwagen sold for $53.9 million at a Sotheby’s auction on Saturday, making it the most expensive Grand Prix car ever sold and the second most expensive car of all time. The only car to fetch more was a 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé, which sold for $143 million in […]
Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership agreement with the series starting in 2025. The luxury brand will additionally serve as the title partner for the season-opening grand prix in Melbourne from March 14-16, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025. […]
EV sales in Australia are no longer skyrocketing. The numbers are still climbing, but at a much slower pace—just a modest 4.7% growth in 2024 to 91,292 units sold. While Tesla still leads, its dominance is slipping as Chinese brands like BYD and MG ramp up. So what were the best-sellers in 2024? Key Takeaways […]
Half a decade after it was first revealed as the AM-RB 003 concept—and three years after it underwent a major redesign—Aston Martin has finally revealed the Valhalla. A mid-engined supercar slotting into the Aston range below the flagship Valkyrie, but well above the rest of the British sports car maker’s lineup, the Valhalla is also […]
General Motors is set to become the first U.S. automaker with a Formula 1 team when a Cadillac-branded team joins the racing series in 2026, F1 announced Monday, ending a years-long battle between the series and former driver Michael Andretti, who initially proposed a GM expansion. Key Facts Key Background The approval of the GM […]
Fresh off being ranked 56th on Forbes’ 2024 Best Brands for Social Impact, Audi’s push into the electric vehicle market deepens with the arrival of the Q6 e-tron, a sleek, mid-size electric SUV designed to sit comfortably between the brand’s compact Q4 and full-size Q8 e-trons. The 2025 lineup Slated for an early 2025 release […]