This Aussie DJ built a $12 million drinks brand – without spending a cent on ads
From Coachella cut-outs to 40,000-strong shoey moments, Hard FIZZ has turned cultural chaos into commercial success for Paul Fisher and his Gold Coast surf crew.
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“It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.”
Anna Wintour
Editor-in-Chief, Vogue
