‘Horsepower is easy. Brand is difficult’: Bentley’s CEO on what money still can’t buy
As Bentley prepares to unveil its first fully electric car in 107 years, CEO Dr Frank-Steffen Walliser takes us inside the marque’s UK headquarters to explain why heritage, craftsmanship and choice will always trump technology when it comes to true luxury. This story features in Issue 24 – out now. Tap here to secure your […]